- #Fair
- #Design
- #Construction
Proclinic at Expodental 24′
General audience.
Madrid, España.
We accompanied the brand at the Expodental Fair, edition 2024, with the design and construction of a stand open to the public, offering a memorable brand experience.
Reality
Render
A stand of almost 700m2, distributed in two islands, whose objective was to give it a design twist to attract visitors and generate the effect of product display, cleaning with a sufficiently attractive costumer journey where all the activations could shine more than in previous editions.
We have designed a semi-circular bar area with the aim of attracting new customers, building customer loyalty and offering a space with the possibility of networking. And in terms of activations, we incorporated a virtual reality space where the user could take a trip to the brand’s logistics warehouse, one of the most automated in Europe. We also added a photocall to generate memories of the experience and enhance the brand image, together with two presentation areas.
A stand that breathed purity and sobriety, with its distinctive brand colour as a flag, whose protagonist was the product.
Will you be participating in a trade fair in the near future?
Leave the design and construction of the stand to us.
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