![BIT7496 scaled](https://www.dicomevents.com/wp-content/uploads/2024/03/BIT7496-scaled.jpg)
- #Construction
- #Activation
- #Design
- #Launch
Essenza Mini x NESPRESSO
General audience.
Barcelona, España.
We organised a brand activation in Barcelona, Valencia and Madrid for the launch of the new Essenza Mini coffee machine.
A real product build on a large scale to position the brand, increase brand awareness and make the smallest coffee machine known in the most impactful way.
![BIT7496 scaled](https://www.dicomevents.com/wp-content/uploads/2024/03/BIT7496-scaled.jpg)
In addition, an augmented reality application was developed to attract the public and show the main features of the product.
and show the main features of the product.
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