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  • #Activation
  • #Construction
  • #Retail
  • #Flagship

The Alchemist Atelier x PUIG

General Audience.
París, France.

A unique project that has revolutionised the perfume industry. A space where you can test, experiment and create personalised fragrances instantly.

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Located in one of the trendiest areas of Paris, at 36 Rue Etienne Marcel, is this atelier where we discover the complex process of creating a fragrance from the hands of expert perfumers.

A space dominated by the colour black, dramatic, punctual lighting and the presence of carefully chosen images of scents and textures.

Spaces for personal attention and a workshop where workshops with the master perfumers can be held.

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A place where you can become, for a few hours, a master perfumer and take home your own perfume, thanks to the technology implemented and the immersive space developed.

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