• #Activation
  • #Construction
  • #Retail
  • #Flagship

The Alchemist Atelier x PUIG

General Audience.
París, France.

A unique project that has revolutionised the perfume industry. A space where you can test, experiment and create personalised fragrances instantly.

Located in one of the trendiest areas of Paris, at 36 Rue Etienne Marcel, is this atelier where we discover the complex process of creating a fragrance from the hands of expert perfumers.

A space dominated by the colour black, dramatic, punctual lighting and the presence of carefully chosen images of scents and textures.

Spaces for personal attention and a workshop where workshops with the master perfumers can be held.

A place where you can become, for a few hours, a master perfumer and take home your own perfume, thanks to the technology implemented and the immersive space developed.

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