- #Activation
- #Show
- #Re-inauguration
GLÒRIES Unexpected Opening
General audience.
Barcelona, Spain.
The conversion of Glorias into one of the most innovative commercial hubs in Barcelona concluded with the “ILUSION” event.
Unibail Rodamco Westfield commissioned us for a reinauguration with a clear objective: to present the new space and show its appreciation to retailers, neighbors and the city, after several years of works in the area.
Excitement, a great story, music, the best artists of the moment and the latest technology, the best combination for an event that won a Gold Sabre Award, one of the most prestigious international awards in the industry.
More than 10,000 people gathered to experience a show that closed with an impressive fireworks display in Piromusical style.
With Franc Aleu as artistic director and, thanks to the use of interactive videomapping, aerial dance, artists such as the Brodas Bros who brought us the latest in dance, hip hop and urban culture, a story and music created for the occasion.
We create and coordinate digital marketing campaigns, media presence, PR, street marketing actions, previous actions to generate maximum impact in the city and of course the opening event.
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