Opening of BMW’s new Barcelona headquarters in a big 5 storey building located in the outskirts of the city. The challenge is threefold: ensure the attendance of guests at a little downtown area, data collection and get attendees to visit all facilities.
We created an event path that lets the guests walk around all the floors, integrating 5 musical performances associated with the values of the range of cars. We singled out the building itself with powerful corporate lighting (blue for BMW and orange for MINI) and took advantage of the glass facade to create an indoor/outdoor interaction.
A great event, a successful call with 1600 planned attendees and expressed congratulations at an international level. Part of the facade’s lighting project has been left as part of the HD surroundings.