Present at the first edition of the awards dedicated to the automotive industry at the national level
Yesterday landed in Madrid the first edition of the Best!nAuto awards, the awards that reward specialized projects in the automotive sector and organized by IPMARK, the magazine specializing in marketing, advertising and media.
Our CUPRA City Garage project won Silver for Best Branding. A great recognition to the CUPRA flagships we have designed all over the world. This project was born with CUPRA to bet, in its global expansion plan, on a new form of product presentation, spaces where to live 100% the character of the brand. A perfect solution to expand commercial coverage and ensure a good brand presence in the nerve centers of the cities.
Mexico, Milan, Lisbon, Hamburg, Sydney and Rotterdam are the cities that already have a CUPRA City Garage. We designed this new concept taking into account the fusion of the Mediterranean of Barcelona, where the brand was born, and the personality of each city through local artists and materials. Always keeping in mind that it should be a multipurpose space where the duality between day and night is reflected through its four pillars: product, gastronomy, music and fashion.
The event brought together the best agencies in the sector and the Marketing and Communication departments of many automotive companies such as SEAT S.A., BMW Group, Stellantis, Porsche Iberia, Renault Geoup España, DDB, Pingüino Torreblanca, among others.
Part of our team went to the gala to receive the award and to spend a night at full throttle!
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