WEB Salon del Automovil DICOM 20250509 Barcelona MoneoMoneo 0190 scaled
  • #Concept
  • #Design
  • #Fair
  • #Reveal

SEAT Barcelona MotorShow

External audience.
Barcelona, Spain.

On the occasion of SEAT S.A. 75th anniversary we designed and built an emblematic outdoor space at the Barcelona Motor Show to pay tribute to the history and evolution of the brand.

WEB Salon del Automovil DICOM 20250509 Barcelona MoneoMoneo 0056 scaled

The installation offered a chronological journey through its most representative models, 75 vehicles from the first car manufactured by SEAT SA to the most current ones, showing how the brand has accompanied different generations.

As a highlight, we created a “Tunnel of the Future”, an immersive experience that invited attendees to discover CUPRA’s futuristic designs.
An exhibition proposal designed to excite, inspire and celebrate the legacy of an iconic brand in constant transformation.

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