• #Retail
  • #Flagship
  • #Concept
  • #Design

CUPRA City Garage

General audience.
Mexico, Munich, Milan, Rotterdam, Sydney, Lisbon, Berlin, Paris, Madrid and more.

CUPRA is a rebellious brand, with character and presence. So for its global expansion plan we have created a new retail concept: the CUPRA City Garage.

A new way of bringing brands closer to users.

These spaces were to become vibrant points where the Mediterranean of Barcelona, where CUPRA was born, was reflected with the essence of each city.

Multi-purpose spaces that reflect the duality between day and night, sophistication and style.

Experiential places where you can live the true CUPRA DNA and really feel part of the CUPRA Tribe.

Mexico was the first country where this concept was introduced.

And then these branded spaces have expanded into many territories internationally.

Mexico, Munich, Milan, Rotterdam, Sydney, Lisbon, Berlin, Paris, Madrid and more.

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