We end 2025 with news that fills us with pride: we have received a Gold Award in the Trade Show category of the 2025 BEA Awards thanks to our work with CUPRA at IAA Mobility 2025.
This recognition celebrates not only a project, but also an entire creative, technical, and human process that led us to overcome one of the greatest challenges we have ever faced.
When CUPRA approached us with the opportunity to create their space at Odeonsplatz (Munich), we knew we were facing an extraordinary challenge: conceptualizing, designing, and building a 905 m² stand in just two weeks.
A logistical and technical challenge that could only be solved with creativity, precision, and a fully aligned team.
The Mediterranean identity of Barcelona—home to CUPRA—was the starting point for creating a memorable piece of architecture. The result: a parametric copper structure with matte and mirror finishes, capable of reflecting and transforming natural and artificial light to blend organically into the urban landscape of Odeonsplatz.
Inside the space, visitors were immersed in three universes representing CUPRA’s DNA:
Each one designed to create an immersive sensory experience, where technology, design, and emotion were combined to reinforce the brand’s disruptive personality.
The BEA Awards are one of the major international benchmarks in the events industry.
In the Trade Show category, they recognize projects that stand out for their ability to impact audiences, present products in innovative ways, and elevate brand storytelling.
For us, this Gold award symbolizes more than just a statuette: it reinforces our commitment to innovation, design, and excellence in large-scale projects around the world. Above all, it inspires us to continue imagining spaces where brands are not only seen, but experienced.
What is innovation and how do we apply it?
Innovation is one of the "new" terms widely used in the business world. Sometimes these are concepts that become fashionable and we do not stop to analyze what it means, what it is really for, if it is necessary to apply it to your company or if you are applying it correctly.
We end 2025 with news that fills us with pride: we have received a Gold Award in the Trade Show category of the 2025 BEA Awards thanks to our work with CUPRA at IAA Mobility 2025.This recognition celebrates not only a project, but also an entire creative, technical, and human process that led us to […]
CUPRA Design House: an immersive experience for Milan Design Week
When CUPRA entrusted us with the project of presenting the CUPRA Design House, we knew it was about telling a story: the vision of the future of a brand where design and technology merge into a single language. To make it happen, we had an ideal environment: Milan Design Week. So we got down to […]
18 years building experiences at the Mobile World Congress
Designing, building and decorating more than 16,000 m² in just two weeks. That was the challenge we took on this year at Mobile World Congress 2025, and once again this year we have successfully met it.Common areas, meeting rooms and transit spaces were brought to life through painstaking work in which design, coordination and emotion […]
