At major events, success isn’t always about what people see.
It’s about what fits together.
The logistics. The timing. The guest journeys. The content. The production. Guest services. Transfers. Catering. Coordination across teams.
The Tribe Convention at CUPRA Raval was a great example of this: nearly 4,000 attendees, organized into 21 waves of around 192 guests each, enjoying an experience designed to run with precision.
At La5a by Dicom Events, we were responsible for the logistics and production of a project where every partner played a key role.
Because at events of this scale, success isn’t about shining individually.
It’s about making everything work as one.
A huge thank you to Driving Events, Vicky + Barcelona, SOMOS Experiences, a&a_expo, CP Works, Landscapes, AIB Traduccions, Autobuses Grupo Julià, Sibaris Catering, and Eventhunters for being part of this experience.
Some projects remind us of something important: sometimes, the best way to compete is to build together.
What is innovation and how do we apply it?
Innovation is one of the "new" terms widely used in the business world. Sometimes these are concepts that become fashionable and we do not stop to analyze what it means, what it is really for, if it is necessary to apply it to your company or if you are applying it correctly.
When Everything Comes Together, the Event Happens – TRIBE CONVENTION CUPRA
At major events, success isn’t always about what people see. It’s about what fits together. The logistics. The timing. The guest journeys. The content. The production. Guest services. Transfers. Catering. Coordination across teams. The Tribe Convention at CUPRA Raval was a great example of this: nearly 4,000 attendees, organized into 21 waves of around 192 […]
We end 2025 with news that fills us with pride: we have received a Gold Award in the Trade Show category of the 2025 BEA Awards thanks to our work with CUPRA at IAA Mobility 2025.This recognition celebrates not only a project, but also an entire creative, technical, and human process that led us to […]
CUPRA Design House: an immersive experience for Milan Design Week
When CUPRA entrusted us with the project of presenting the CUPRA Design House, we knew it was about telling a story: the vision of the future of a brand where design and technology merge into a single language. To make it happen, we had an ideal environment: Milan Design Week. So we got down to […]
