Designing, building and decorating more than 16,000 m² in just two weeks. That was the challenge we took on this year at Mobile World Congress 2025, and once again this year we have successfully met it.
Common areas, meeting rooms and transit spaces were brought to life through painstaking work in which design, coordination and emotion went hand in hand.
For 18 years, we have worked closely with the GSMA and Fira Barcelona, being responsible for the spaces that connect, welcome and inspire thousands of people at one of the most important technology events in the world. And each edition is a new opportunity to push boundaries and transform the ephemeral into a memorable experience.
Because at Dicom_events we don’t understand ephemeral architecture only as a montage. We understand it as the art of telling stories through spaces. Spaces that are not only experienced, but also felt and moved.
We have been creating events and temporary constructions for more than 25 years with a clear idea:
not to do what has always been done, but to do what has never been done before.
We are driven by curiosity. That constant restlessness to reinvent the established, not to follow formulas, but to reformulate them. And perhaps that is why, when the days are numbered and the metres are infinite, that is when we shine the brightest.
What is innovation and how do we apply it?
Innovation is one of the "new" terms widely used in the business world. Sometimes these are concepts that become fashionable and we do not stop to analyze what it means, what it is really for, if it is necessary to apply it to your company or if you are applying it correctly.
CUPRA Design House: an immersive experience for Milan Design Week
When CUPRA entrusted us with the project of presenting the CUPRA Design House, we knew it was about telling a story: the vision of the future of a brand where design and technology merge into a single language. To make it happen, we had an ideal environment: Milan Design Week. So we got down to […]
18 years building experiences at the Mobile World Congress
Designing, building and decorating more than 16,000 m² in just two weeks. That was the challenge we took on this year at Mobile World Congress 2025, and once again this year we have successfully met it.Common areas, meeting rooms and transit spaces were brought to life through painstaking work in which design, coordination and emotion […]
Event trends: What to expect in 2025
The world of corporate events is constantly evolving, but rarely have we seen such an accelerated transformation as the one coming in 2025. Driven by technological developments, ethical social engagement and the need to create personalised and authentic experiences, events are being redesigned to captivate, excite and, above all, connect. In this article, we explore […]
