ajax-section VOLKSWAGEN TROFEO GODÓ - DICOM EventsDICOM Events

VOLKSWAGEN TROFEO GODÓ

CHALLENGE

Create and incorporate exhibition platforms of Volkswagen’s updates around the Conde de Godó Trophy, with features and very specific space constraints.

PROJECT

It derives from the idea of integrating the car as part of the audience and an integrated platform into the steps of the center court that is lasting for consecutive editions of the trophy. In addition, platforms for the Village zone are created in relation to the communication mode of each model.

OUTCOME

A high brand visibility related to the values of the tournament, a product exhibition adapted to the surroundings and a reusable formula.



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