ajax-section BRAND EVENT - DICOM EventsDICOM Events

BRAND EVENT

CHALLENGE

Conception, design, installation and construction of one of SEAT’s brand events in which the brand presents its values and new models, SEAT Ibiza ST and SEAT Alhambra, to both international car dealers and members of the Club SEAT.

PROJECT

We created three different environments in 14.000m² of the Gran Via 2 de Fira Barcelona: stage and bleachers for 2.500 people, exhibitions of the various vehicle models and an area structured across containers destined to dinner and various performances.

OUTCOME

Award for Technical Excellence in the category of Scenery/Set Design at the European Best Event Awards, Jury Grand Prize at the Eventoplus Awards and 1st Emporia Award for best coverage of an event.



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