These days are celebrated the Geneva Motor Show, where we created the SEAT stand International, almost 1500 m² that have hosted the presentation of the strategic vision of the brand through the showcar 20V20 (Vision 2020), an SUV that advancing the future of the brand and new design language.
The architecture project is to highlight various aspects: from the roof concept based on the multiplication of the front grille of the car that aprta a very iconic and distinctive feature compared to other stands; to the main and side facades inspired by the corporate SEAT dynamic line; passing through a main stage with white glass turntable and in harmony with the secondary stage.
Of the total area, we have dedicated 500 m² for exhibition zone, 450 m² for offices designed in a warm, minimal and very natural style, and another 450 m² to be a part of an attic, in a second level, offering a sitting area and a chill-out of more playful tone.
Dicom Events has also activated other dynamic elements of the stand as the so-called mapping car, a new cube with scale model inside where contents are projected from its 4 projectors, or the new display of virtual configurator car where you can set to claim all SEAT models.
A new challenge successfully achieved!