In such a magical Reyes Magos night in Spain, SEAT could not be missing. And Dicom Events neither! We handle with design, build and coordination of the float of SEAT in the Kings Parade in Madrid 2013.
We devised a float and a staging that surprised young and old, based on the concept of magic and illusion generated by the waiting of gifts receiving.
Along the parade, public listen a girl’s voice reading her letter to the Reyes Magos, revealing her wishes for Christmas. The carriage was loaded with gifts boxes for the whole family.
Accompanying the speech, a set of lights with the color range of the brand reveals inside boxes packages containing the gifts asked the girl on her list: ” This year, a teddy bear for my sister ” , ” a bike for me ” and “as mom and dad are always so good to me , they deserve the best gift : the NEW SEAT LEON ST ” .
We also manage the involvement of pages: a total of 40 participants dressed in specially designed uniform marching alongside the float, plus 20 children who enjoyed handing out candy and illusion.
A very nice and touching project that we hope to repeat next year!