ajax-section U-NESPRESSO LAUNCH | DICOM

U-NESPRESSO LAUNCH

CHALLENGE

Launch of U-Nespresso machine in Spain. The assignment was to plan a big reveal event in Madrid. It was to take place in a real house in order to reflect the values of the new machine and its motto Only U. Also should be held parallel events celebrated simultaneously in stores in Barcelona, Seville, San Sebastian and Valencia.

PROJECT

To highlight the home environment, we committed to perform symbolic actions in domestic interiors. Outside we intervene on the facade with a videomapping inspired by technology, ecology and product modularity and integrate it introducing the performance of a soprano and synchronized swimming champion Gemma Mengual in the pool.

OUTCOME

To develop an event reflecting both the core values of Nespresso as specific values of the new machine. The staging was the perfect international showcase for other markets of the brand.