ajax-section SEAT INTERNATIONAL | DICOM

SEAT INTERNATIONAL

CHALLENGE

Designing, building and assembling the SEAT area for Frankfurt Motor Show 2013. More than 1,400 m ² should contain a stage area for up to 3 cars and an exhibition zone for 14 vehicles, plus a backstage area and warehouse.

PROJECT

We design an overhead ceiling based on the front grille of the vehicle and create a facade raised in totems at an angle of 30 °, following corporate brand design lines. Also we displayed car color chart using mirrors attached to the pillars.

OUTCOME

To reflect and fit the lines of SEAT design adapted to space getting the best out of the allocated exhibition area considering all the needs required by the client.